On-air na! Pinoy News Anchors Live! : A Guidebook on News Anchoring in Philippine Media

📚 About the book:

News anchoring is a much sought career in the news industry. As the face of the network, those who perform this task gain glamour, fame, good compensation, and respect by the community. News anchors do not simply read the news. They go beyond it and have become real journalists, critical in building their credibility and integrity. They undertake various reportorial tasks to be able to inform and educate citizens who need to better understand their environment and make smart decisions on issues that affect them. Their presence has increasingly become pronounced in the digital/social media platform.

As they multitask, they have to deal with the prevalence of Artificial Intelligence (AI) and the rise of news influencers who are performing similar work. The challenges are formidable as Filipinos are exhibiting decreasing interest in television and news itself.

Amidst the changing media landscape and the news anchors’ expanding role and tasks, this book offers guidelines and tools to enhance the standards of news anchoring in the country. It will be useful to various media stakeholders, including students, teachers, and advertisers. The public will also benefit from this publication to build their media literacy skills.

Carlos’s own broadcasting experiences and those of 31 news anchors and 11 news managers and executive producers offer primary sources to better understand news operations and news anchoring.

“There are many factors that are dramatically changing the journalistic landscape. Once again, as before, the way the world has chosen to receive news is evolving. As a news organization, we need to ensure that our audiences continue to see value in credible, fact-based, and objective news reports. To continue to be relevant, it is helpful to look at the past and learn from our collective experiences, while keeping a clear eye on the technological, political and market forces that will affect our future. This book should give us both.”
Carlo L. Katigbak
President and CEO of ABS-CBN Corporation

“Few I know come to the level and breadth of Jose Ma. Carlos’s understanding of broadcast news in this country. He has, after all, lived every aspect of it and been teaching it as well, an exception to what has become the rule: “Those who can, do, those who can’t, teach.” Not only should his book round off his career nicely; it can’t have been more timely, coming as it does when the news profession is being hijacked by new technology.”
Vergel O. Santos
Opinion Writer and former Editor and Publisher

“In our rapidly shifting media landscape, “TV News Anchoring” provides perspective and insight on how the role of news readers has evolved through the many challenges they have faced… from helping shape the news to being shaped by the demands of the business.”
Cheche Lazaro
Founding President of PROBE Productions, Inc.