Communication Research in the Philippines By Pernia, Elena E.
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Examines the issues and methods at the heart of communication research in the Philippine context, covering content and reception analyses, field research, organizational culture and climate, and web page analysis. Drawing on locally grounded frameworks, it equips students and researchers with the tools for systematic inquiry into mass communication phenomena. The book has become a standard research methods text in Philippine communication and journalism programs.
Details
Details
Author: Elena E. Pernia
Publisher: UP Press
Year: 2004
Condition: New
Cover: Softcover
Language: English
ISBN: 9715423922
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